About Us

Cupola Group MEA is the Middle East’s pioneer in outsourced support services provided to businesses, particularly outsourced contact center services. Since our founding in Dubai in 1999, our name has become synonymous with a number of pioneering concepts in the Middle East, most prominent among these was establishing the first outsourced contact center in the region. Fast forwarding to the present, we have evolved from only offering traditional outsourced contact center services such as technical support, customer care and outbound sales, to providing further value-added services to our clients through contact center technology, consulting, analytics, training and staffing solutions.

Our evolution as a company mirrors the success story of Dubai. The trajectory of Cupola’s growth has been closely linked to the development of Dubai as the major regional hub for innovation and economic development. We use our identity as a homegrown UAE brand with a regional focus on the wider Middle East as a unique advantage and point of differentiation. We provide the “soft” experience relevant to the region. Businesses large and small, from multinationals to startups, have found real value in partnering with us. We excel in “near-shoring” – clients take comfort in the fact that we deliver world class services at their doorstops with a clear mandate to treat each of them as distinct entities.

Our regional focus, consultative approach and emphasis on high quality has translated into a blue chip, diversified and long term client base across virtually all industries. Over the past 20 years, we have acquired a customer base that includes major technology companies, international and regional banks, public sector entities and multi-sector retailers. The vast majority of these clients have been our partners for close to a decade.

Leadership Team

Collectively, the Cupola Group MEA management team has over 70 years of experience in the outsourcing industry, particularly outsourced contact center services. In addition to our comprehensive regional know-how, the management team has significant expertise in a wide variety of industries including technology, telecommunications, financial services, retail/consumer, government, industrials and transportation/logistics.

  • Kazim Raza Awan

    Chief Executive Officer
  • Sajjad Hamid

    Group Head - Sales & Marketing
  • Sabir KV

    Group Head - Technology
  • Awais Lodhi

    Director - Operations
  • Taimur Awan

    Deputy CEO


Since 1999, our clients have included blue chip multinational corporations, large regional conglomerates and emerging SMEs/startups. Some of our clients are displayed here.


Cupola Group MEA is strategically located in Dubai in the UAE. Dubai’s best in class infrastructure, attractiveness to top talent and convenient time zone make it an ideal base for multinational and regional companies targeting both emerging markets (including the Middle East and Africa) and developed markets.


Cupola Group MEA’s primary facility is based in Dubai Outsource City (DOC) in the UAE. We provide multilingual language support out of this state-of-the-art contact center which can accommodate more than 800 employees. We also operate from several other facilities across Dubai and Abu Dhabi.


We work with world class contact center technology partners.


Best Large Outsourced Service Provider (OSP) of the Year [2013, 2018, 2019]
Call Center OSP of the Year
[2008, 2009, 2011, 2012, 2014, 2015, 2016, 2019]
Customer Longevity Award
[2008, 2009, 2011, 2012, 2013, 2014, 2015, 2016, 2019]
Best Internally Developed Application
Call Center Manager of the Year
[2008, 2009, 2012, 2015, 2016, 2018, 2019]
Market Pioneer
[2011, 2014]
Best Government Call Center
[2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019]
Best Sales Program
[2011, 2012, 2013, 2014, 2015]